Leadership Transition at IHRA: A Strategic Move towards Growth and Innovation
The International Hot Rod Association (IHRA) announced today a pivotal leadership change, appointing Alex Roach as CEO and Rich Schaefer as president. This strategic transition aims to invigorate the IHRA drag racing community by appealing particularly to younger audiences.
Schefer is a well-known former NHRA Division Two director who has deep relationships within the Drag Racing community, especially in the southeast region.
Under Cuttel Motorsports’ ownership and guidance, the board comprises professionals from diverse sectors—including AI, automotive, private equity, and logistics—ensuring innovative governance for future developments in IHRA Drag Racing.
Anticipation continues to build in the Drag Racing community around next week’s planned update detailing additional organizational, structural, and sponsorship announcements as part of an evolving IHRA landscape.
Motorsports Media | IHRA
