(Graphic: Paul Lee Racing)
By NHRA.com | November 14, 2024
NHRA Funny Car racer Paul Lee returns to the In-N-Out Burger NHRA Finals with a new look, courtesy of Mainline Sales Inc., a full-service, manufacturer’s representative serving the plumbing, mechanical, fire protection, industrial, irrigation, and waterworks markets.
Based in Southern California, Mainline Sales will make Lee’s team a part of their team to host a plethora of manufacturers, including Zurn Elkay Water Solutions. Lee and the McLeod Racing team are looking to continue their consistent 3.8-second runs in Pomona.
As an associate sponsor for Paul Lee for the last several seasons, Mainline Sales is a true testament to the business-to-business (B2B) strategies put forth by Lee and his marketing team.
“We are excited and grateful to the entire Paul Lee Racing team for their friendship and support,” said Alicia Sylvester, Mainline Sales Inc. marketing lead. “With Pomona as Mainline’s home track, we are grateful to Paul Lee and our manufacturer partners with their support for our primary sponsorship. Our program continues to grow, and our customers get more and more excited with each race success. This program is a true success to the B2B relationship set forth by Paul Lee and Steven Cole.”
Lee, an entrepreneur outside of the driver’s seat, believes in the program set forth by his team to cultivate meaningful partnerships both on and off the racetrack.
“Successful professional drag racing partnerships in today’s environment require solid B2B programs,” said Lee. “For the last few years, Mainline Sales, their customers, and their marketing team have provided exactly that. Their network of partners has contributed greatly to not only the success of their marketing and sales efforts but has been instrumental to the success of our race team. I am grateful for their loyalty and partnership!”
Following their runner-up finish in Las Vegas, the Paul Lee Racing team, led by Jonnie Lindberg and John Medlen, look to extend their reign in the 3.8-second range in the Funny Car category.
NHRA.com | Pual Lee Racing
